Building a community from scratch for nikaah.com.au

nikaah.com.au needed a consistent, culturally attuned social presence that spoke directly to their community — without pulling the founders away from running the business.

The nikaah.com.au team had a clear understanding of their audience but lacked the bandwidth to maintain a professional social media operation. Content was sporadic, engagement was low, and there was no cohesive strategy tying posts to business goals.

We stepped in to handle everything end-to-end: strategy, content creation, scheduling, community engagement, and monthly reporting. The founders stayed focused on their core operations while their social presence grew steadily and authentically.

• 01 Content strategy and monthly calendar tailored to their audience
• 02 Copywriting and creative for all posts — static, carousel, and story
• 03 Scheduling and publishing across Facebook and Instagram
• 04 Engagement management — responding to comments and DMs
• 05 Monthly performance reporting with actionable insights
• 06 Profile optimisation and cover imagery
• 07 Targeted hashtag strategy for community discovery